Book Review: Cyberpolitics and the Re-engineering of Political Communication in Africa – By Dr. Aminu Maida

The Internet and its associated technologies have revolutionized human experience in the past decade, expanding freedoms and enabling innovation.

The rise of social media has transformed political engagement, both positively and negatively, as seen in recent electoral cycles worldwide.

The 2008 US presidential election marked a turning point in voting behavior with the widespread use of platforms like Facebook and YouTube.

Dr. Ibietan’s book, Cyber Politics: Social Media, Social Demography, and Voting Behavior in Nigeria, explores the impact of social media on voting behavior in Nigeria’s 2015 presidential election.

It reveals how social and demographic factors, along with digital social mediation, influenced voter choices.

The book highlights how social media can shape election outcomes, as seen in Nigeria where the opposition leveraged social media to control public debates and win the election.

With the increasing role of social media in politics, especially in times of economic turmoil, understanding its impact on electoral choices is crucial.

Dr. Ibietan’s book introduces the Channel-Factor Model, a new approach to political communication that considers the relationship between social media and other variables in a political context.

This innovative framework redefines political communication in Africa.

Cyber Politics: Social Media, Social Demography, and Voting Behavior in Nigeria offers valuable insights into the intersection of politics, social media, and voter behavior.

Dr. Ibietan’s contribution to political communication scholarship is commendable, shedding light on the evolving landscape of digital politics.

Dr. Aminu Maida, the Executive Vice Chairman/CEO of the Nigerian Communications Commission, praises Dr. Ibietan’s work for its scholarly depth and relevance in understanding the dynamics of modern political communication.

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