The Executive Chairman of AudraBeauty.com Limited, Mr. Chukwunwendu Ezike, has called on Nigerians to verify the authenticity of beauty products before purchasing them, warning that the growing circulation of counterfeit cosmetics poses serious health risks to consumers.
Ezike made the call amid concerns over the increasing presence of fake and substandard cosmetics in the Nigerian market, urging consumers to buy only from trusted retailers and authorised distributors to avoid falling victim to counterfeit products.
He noted that although Nigeria’s cosmetics and beauty industry is valued at more than $5 billion and continues to expand, the sector is still challenged by the widespread availability of fake, adulterated and unregistered products, particularly in open markets.
According to him, the continued circulation of counterfeit and improperly labelled skincare products undermines consumer confidence and exposes users to potential skin damage despite ongoing regulatory efforts to curb the trend.
Ezike said consumers could protect themselves by checking product registration details, verifying authentication features where available, carefully examining product packaging and patronising reputable beauty stores.
He also encouraged Nigerians to become more informed about the beauty products they use and to report suspected counterfeit items to the appropriate authorities, describing consumer awareness as one of the most effective tools in combating counterfeiters.
Speaking on the company’s commitment to quality, Ezike said AudraBeauty sources skincare, haircare and personal care products directly from manufacturers and authorised distributors to guarantee authenticity.
He added that the company remains committed to making genuine beauty products accessible through its online platform and physical stores while offering customers quality products at affordable prices.
Comment here