A recent virtual panel discussion facilitated by Mondelez International explored the shifting dynamics of snacking in Sub-Saharan Africa (SSA).
Industry experts agreed that consumers across the region are increasingly discerning and open to trying new snacks, presenting opportunities for the food sector to meet evolving needs.
Arpan Sur, Senior Marketing Director at Mondelez International, defined snacking as “what you have between meals, whether as an on-the-go pick-me-up or as a healthy end to the day.”
He emphasized the company’s commitment to empowering consumers to snack mindfully.
Frederick Ubanmhen, Head of Qualitative Research at Kantar Nigeria and Ghana, noted that Nigerian consumers prioritize health and wellness, seeking healthy snacks without compromising on taste.
Renissa Gounden, Director at Kantar South Africa, highlighted Africa’s unique blend of global and local influences in snacking trends.
Gounden explained that SSA consumers have a global perspective, driven by social media, and are interested in experiencing flavors from around the world.
However, they also take pride in African foods and ingredients, driving a resurgence in traditional cuisine.
Despite economic challenges, research shows that snacking spending remains unchanged, as people rely on snacks to cope with stress and connect with others.
Mondelez International’s Global State of Snacking report found that 66% of consumers are conscious of snacking prices but haven’t significantly changed their habits.
Ubanmhen emphasized the importance of balancing health and taste in snack products. Sur highlighted Mondelez International’s mindful snacking strategy, including portion control, nutrient-enhanced products, and responsible marketing.
Gounden noted the rise of “naturality” and functional snacks, with consumers seeking healthier options. The panelists expressed optimism about SSA’s snacking market, citing Africa’s growing population, urbanization, and digital channels.
“Africa has a growing population, and they are active snack consumers,” Ubanmhen said. Gounden added, “Snacking is already an entrenched habit, making it easier to build change into the habit.
” Sur concluded, “Young consumers are trying more things and snacking more, presenting significant opportunities for growth.”
The discussion highlighted the complex and evolving snacking landscape in SSA, with consumers seeking healthy, tasty, and convenient options.
As the region continues to grow and urbanize, mindful snacking strategies will play a crucial role in meeting shifting consumer needs.
The panel’s insights provide valuable guidance for food manufacturers and marketers seeking to capitalize on SSA’s snacking market.
By prioritizing health, taste, and convenience, companies can tap into the region’s growing demand for mindful snacks.
Mondelez International’s commitment to empowering consumers to snack mindfully reflects the company’s understanding of the shifting snacking landscape.
As SSA’s snacking market continues to evolve, industry leaders must prioritize innovation, health, and sustainability to meet the region’s unique challenges and opportunities.
In conclusion, the expert panel discussion highlighted the complexities and opportunities in SSA’s snacking market.
By embracing mindful snacking strategies and prioritizing consumer needs, companies can drive growth and innovation in the region’s food sector.
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