In a groundbreaking move, Fidelity Bank Plc has introduced the “Bundles of Joy” programme, a pioneering initiative designed to create supportive spaces and activities for children with special needs, while also addressing the psychological and emotional well-being of their parents and caregivers.
The programme, which was launched over the weekend at a dedicated facility in Lekki, Lagos, is part of Fidelity Bank’s Corporate Social Responsibility (CSR) initiatives focused on health and social welfare.
The event marked the beginning of a series of sessions aimed at enhancing the mobility and social skills of children with special needs, while providing their parents and caregivers with the skills and resources they need to better care for them.
According to Dr. Meksley Nwagboh, Divisional Head of Brand and Communications at Fidelity Bank, the “Bundles of Joy” programme is a vision of the bank’s Managing Director and CEO, Dr. Nneka Onyeali-Ikpe.
“The initiative is designed to foster an inclusive society by supporting children with special needs,” Nwagboh explained.
“During today’s session, the children will engage in a variety of educative and entertaining activities aimed at enhancing their mobility and social skills.
At the same time, their parents and caregivers will participate in tailored workshops to equip them with the skills and resources they need to better care for their children.”
The programme has been met with enthusiasm from parents and caregivers, who have expressed their gratitude for the initiative. Joy Daberechi, a parent who attended the event, remarked, “This is a wonderful programme.
” The sessions have helped me learn more about caring for my daughter, thanks to the resourceful facilitators. I deeply appreciate Fidelity Bank for creating this opportunity.”
Another participant, Deborah Eromokhodion, added, “It’s been a heartwarming experience and has created a community of support.
“We’ve had insightful sessions with specialist facilitators on helping our children achieve milestones and goals. Meeting other parents and exchanging tips has been invaluable.”
The “Bundles of Joy” programme is open to families with children with special needs, who can register online at (link unavailable).
During registration, parents must provide their details, their child’s name, and information about their child’s needs. Fidelity Bank will follow up to schedule special outings for the children starting in January 2025.
Through the “Bundles of Joy” programme, Fidelity Bank Plc continues to demonstrate its commitment to fostering an inclusive society and uplifting the communities it serves.
As one of Nigeria’s leading financial institutions, Fidelity Bank Plc serves over 8.3 million customers across its 251 business offices in Nigeria and the United Kingdom, as well as through its digital channels.
The bank has received numerous accolades for its commitment to corporate social responsibility, including being honored as Best Bank for SMEs in Nigeria at the 2023 Euromoney Awards for Excellence.
More recently, at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, Fidelity Bank Plc was recognized as MSME Bank of the Year and Export Financing Bank of the Year.
As the “Bundles of Joy” programme continues to roll out, Fidelity Bank Plc remains committed to making a positive impact on the lives of children with special needs and their families, and to promoting a more inclusive and supportive society for all.
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