Dangote Industries Limited (DIL) has issued a fresh warning to truck operators against the unauthorised use of its logo on their vehicles, citing serious embarrassment to the brand.
Despite previous warnings, some truckers continue to display the logo on their trucks, often for personal gain or undisclosed motives, leading to wrongful attribution of incidents to the company.
The company has pledged to intensify monitoring efforts in collaboration with security agencies and law enforcement, and pursue legal proceedings against offenders.
“We have repeatedly cautioned truckers to refrain from using our logo on unauthorised vehicles. Moving forward, we will increase vigilance and take decisive legal action against misuse of our brand identity,” the company emphasised.
The warning follows recent incidents where vehicles bearing the Dangote logo were involved in accidents, including two fatal crashes on the Enugu-Port Harcourt Expressway.
DIL clarified that one of the trucks involved did not belong to its fleet but was owned by a third-party operator, Visco Investment Global Limited.
Dangote expressed alarm over the spread of misinformation targeting the company, particularly the false attribution of road accidents to its fleet.
The company urged the public and media to verify facts before dissemination and warned against exploiting tragedies for malicious purposes.
With over 12,000 trucks in Nigeria, including 3,000 owned by third-party contractors, Dangote operates one of Africa’s largest commercial fleets.
The company maintains close cooperation with the Federal Road Safety Corps (FRSC) and other regulatory bodies to standardise and enhance operational practices.
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