The President and Chairman of the Chartered Institute of Bankers of Nigeria (CIBN), Prof. Olanrewaju Pius Oladeji, has emphasized the importance of collaboration between bankers and other professionals in ensuring the stability of the Nigerian banking industry.
Professor Oladeji made this call in Lagos at the 2024 Association of Corporate Affairs Managers of Banks (ACAMB) stakeholders conference with the theme: “Building Bridges: Collaborative Solutions for a Trusted Banking and Financial Services Experience.”
During his address at the event, the CIBN president highlighted how collaboration between bankers and distinguished professionals can shape the banking industry by fostering a culture of trust.
This trust is essential for customer loyalty, investor confidence, and overall financial system stability.
He stressed the historical significance of collaboration, quoting Henry Ford and Helen Keller to emphasize the power of working together towards success.
Prof. Oladeji called for the strengthening of the Nigerian banking sector through initiatives such as building brand loyalty, revenue generation, and implementing long-term strategies to enhance trust and reliability.
He pointed out the crucial role of marketing and communications professionals in building brand loyalty, revenue generation, and customer engagement.
These professionals play a key role in attracting and retaining customers, ultimately contributing to the bank’s revenue growth.
Digital marketing, in particular, has become a vital tool for revenue generation, with companies investing in digital marketing strategies experiencing higher revenue growth.
Prof. Oladeji emphasized the importance of understanding customer needs and tailoring services to meet those needs, aligning with the bank’s long-term strategy of building trust and reliability.
Trust, according to the CIBN president, is the foundation of the banking industry, driving customer loyalty and investor confidence.
He highlighted the need for consistent, transparent, and ethical practices to earn and maintain trust.
Looking ahead, Prof. Oladeji stressed the strategic imperative of collaboration in creating synergies for improved customer experiences.
He encouraged collaboration for the benefit of future generations, emphasizing the importance of teamwork in achieving common goals.
In conclusion, he quoted Michael Jordan, highlighting the importance of teamwork in achieving success.
The CIBN is open to collaborations for capacity building, sensitization, and advocacy programs that will positively impact the banking industry.
Let us embrace the spirit of collaboration and work together towards a trusted and thriving banking sector that serves the needs of society, building bridges for the present and future generations.
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