Access Bank has launched the 17th season of its DiamondXtra loyalty reward scheme, promising to transform lives and deepen financial inclusion across Nigeria.
The bank rewarded 165 customers with cash prizes ranging from ₦5,000 to ₦100,000 in onsite draws held at the Lagos Trade Fair Complex.
The DiamondXtra account is a hybrid account that combines the benefits of savings and current accounts, allowing customers to earn interest on deposits while maintaining full transactional functionality.
The account’s unique reward mechanism gives customers automatic qualification for periodic draws with life-changing prizes.
One of the major highlights of the new season is the return of the ‘Salary for Life’ initiative, where selected winners will receive ₦200,000 monthly for 15 years, totaling ₦36 million per winner.
Three winners will be selected each quarter, joining the exclusive community of 131 previous ‘Salary for Life’ winners.
Access Bank has introduced digital cluster draws through the Access More app, where customers can generate referral codes and share them with family and friends.
The bank has dedicated 30 digital clusters to women, supporting its growing ‘W’ community, which focuses on empowering women through access to finance and opportunities.
The bank aims to onboard at least one million new customers by the end of 2025, with a target of 12,000 winners this season, up from 4,000 winners in Season 16.
The total sum of rewards for this season is ₦228.7 million. DiamondXtra now boasts over five million account holders, and the bank emphasizes its commitment to mass-market inclusion and social impact.
Adaeze Umeh, Unit Head, Consumer Banking at Access Bank, said, “We are excited to bring back ‘Salary for Life’ in response to customer demand. We want every new and existing customer to experience excellent service, whether in person or digitally.”
Olukemi Olayinka, Regional Sales Director at Access Bank, emphasized the far-reaching impact of the initiative, saying, “We are thrilled that 165 customers walked away with rewards today…
“Beyond individual rewards, DiamondXtra is also helping entrepreneurs through business training, mentoring, and collateral-free loans.”
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