The Minister of Information and National Orientation, Mohammed Idris, recently praised the newly-elected Executive Council of the African Public Relations Association (APRA), who were elected at the 35th APRA Annual Conference and Annual General Meeting (AGM) in Abidjan, Côte d’Ivoire from May 13-18, 2024.
As a Fellow of APRA, the Minister recognized the importance of the election for the advancement of public relations in Africa.
He emphasized that the expertise and leadership of the new Executive Council will play a crucial role in achieving the long-term goals of the association.
The new APRA Executive Council includes Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.
Idris encouraged the new Executive Council to continue the reforms in APRA and promote greater participation of national public relations institutions across the continent to enhance inclusivity and collaboration within the profession.
He also urged the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, program execution, and project implementation.
The Minister commended Dr. Omoniyi Ibietan, the Head of Media Relations at the Nigerian Communications Commission (NCC), on his appointment as Secretary-General of APRA.
He praised Ibietan’s extensive experience in journalism, public relations, and authorship, expecting him to make a positive impact on APRA.
Idris emphasized the importance of public relations in policy implementation and expressed his confidence in the new Executive Council’s ability to lead APRA towards greater success.
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