The Pan-African Manufacturers Association (PAMA) has announced the adoption of a new visual identity as part of its institutional strengthening and strategic repositioning.
The association said the rebrand reflects its expanding continental mandate and continued commitment to advancing African manufacturing and industrial integration.
PAMA noted that the change does not alter its mission, but reinforces its focus on supporting manufacturers and SMEs across regional and global value chains.
Meanwhile, the African Export-Import Bank (Afreximbank) has launched the Africa Trade Gateway (ATG) as part of efforts to address persistently high trade costs and low intra-African trade, which currently accounts for less than 20 per cent of the continent’s total exports.
Trade analysts say Africa’s trade remains expensive due to fragmented systems in finance, payments, logistics and risk management, often intermediated offshore and priced unfavourably for African businesses, especially small and medium-sised enterprises.
Afreximbank said ATG integrates trade finance, business verification, market intelligence, partner matchmaking and cross-border payments, including settlement through the Pan-African Payment and Settlement System (PAPSS), which allows transactions in local currencies.
The bank noted that by aligning financing, payments and delivery risks within a single platform, ATG is expected to lower transaction costs, reduce reliance on foreign currencies and support export diversification under the African Continental Free Trade Area (AfCFTA).
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