MAGGI, one of Nigeria’s leading seasoning brands, has unveiled a promotional campaign offering 12 brand-new Sports Utility Vehicles (SUVs), ₦60 million in cash prizes to 60 winners and thousands of other rewards as part of activities marking its 60th anniversary in the country.
The promotion, tagged MAGGI @ 60 Text and Win, is designed to reward consumers for their loyalty and celebrate the brand’s six decades of presence in Nigeria’s food market.
The campaign, which runs from November 1 to December 31, 2026, also offers consumers opportunities to win household appliances, airtime and additional cash prizes.
Speaking at the anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the milestone represented more than the history of a food brand, describing it as a reflection of the relationship MAGGI has built with Nigerian families over the years.
He said the brand’s 60-year journey had been supported by investments in local manufacturing, partnerships and initiatives that have created opportunities for businesses and individuals across the country.
“When we look back on 60 years of MAGGI in Nigeria, we see far more than the history of a brand. We see generations of families who have made us part of their lives, investments that have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country,” Elhusseini said.
He reaffirmed Nestlé’s commitment to maintaining product quality, responding to consumer needs and contributing to Nigeria’s development.
According to the company, its investments in local manufacturing have supported the growth of MAGGI’s value chain, involving farmers, suppliers, transporters, distributors and retailers engaged in the production and distribution of its products.
Also speaking, Funmi Osineye, Category Business Manager for Culinary at Nestlé Nigeria, said the anniversary celebrations were designed to appreciate consumers and business partners who had contributed to the brand’s growth.
She explained that 12 consumers would win brand-new SUVs, while 60 others would become millionaires through the ₦1 million cash prizes.
Other rewards include deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and additional cash prizes.
“We wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all,” Osineye said.
She added that the promotion was the brand’s way of appreciating Nigerians for six decades of patronage and loyalty.
To participate, consumers aged 18 and above are required to purchase promotional packs of MAGGI Star, MAGGI Star Double Cube or MAGGI Chicken Flavour.
Participants are expected to locate the unique code inside the product pack and dial 80113# or scan the QR code on the packaging to follow the entry instructions and qualify for the weekly draws.
Beyond the consumer promotion, MAGGI will also recognise 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, in appreciation of their longstanding partnership and contributions to the brand’s growth.
The anniversary programme will also feature the unveiling of a commemorative documentary showcasing MAGGI’s 60-year journey in Nigeria.
The documentary will tell the brand’s story through the experiences of consumers, farmers, distributors, creators and other individuals who have contributed to its development, including its first Marketing Manager.
It is expected to highlight key milestones and the relationships that have sustained the brand’s presence in Nigerian households across generations.
MAGGI’s 60th anniversary marks a significant milestone for the brand, which has remained part of Nigeria’s food culture through changing consumer preferences, evolving cooking habits and successive generations of families.
Nestlé Nigeria, which produces MAGGI alongside other brands including MILO, GOLDEN MORN, NESCAFÉ and NESTLÉ PURELIFE, said it would continue investing in products and partnerships that support consumers and communities across the country.
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