MILO Nigeria has expanded its reach with a new group of prominent Northern influencers as part of its drive to deepen national representation and strengthen its long-standing connection with consumers across the region.
The newly signed ambassadors include Nigerian football star and youth icon Ahmed Musa; actress, filmmaker, and humanitarian Mansurah Isah; celebrated musician Ali Jita; Kannywood actor and comedian Sulaiman “Bosho” Yahaya; and Anita Asuoha (Real Warri Pikin), who renewed her partnership with the brand.
The unveiling was led by Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, alongside the influencers during a photo session that marked the beginning of the partnership.
Speaking on the strategic expansion, Tweneboah-Koduah said the initiative reinforces MILO’s commitment to inclusivity and national representation.
“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy, and possibilities that MILO represents,” he noted.
“By collaborating with creators who authentically reflect their communities and whose values align with ours, we are celebrating the deep bonds MILO has built with families across the country.”
As part of their onboarding, the new ambassadors embarked on an immersive tour of the MILO factory, gaining firsthand insight into the brand’s production processes and ingredients; including cocoa, milk, and sorghum, the latter being 100% sourced from Northern Nigeria.
The tour covered cocoa roasting, milk blending, malt preparation, and the rigorous quality, hygiene, and food-safety standards that guide every stage of production.
Reflecting on the experience, Mansurah Isah expressed admiration for the brand’s meticulous operations.
“Seeing how MILO is made gave me a new level of respect,” she said. “The hygiene, the thoroughness, the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
The signing ceremony, held at Nestlé Nigeria’s headquarters in Ilupeju, Lagos, gave the influencers an opportunity to meet employees and share their excitement about joining the MILO family. Ahmed Musa highlighted MILO’s strong footprint in youth development across the North.
“What stands out for me is how MILO invests in young people—from sports to school activities, the impact is everywhere,” he said. “I’m excited to use my platform to inspire even more children across the North.”
For Sulaiman “Bosho” Yahaya, the partnership represents a meaningful alignment with a brand that has supported generations.
“MILO has been part of our lives for years. To now be part of this journey is something special,” he added.
Through initiatives such as the MILO Basketball Championship, Building Champs, and other school-focused programs, MILO continues its mission to nourish children, strengthen communities, and inspire young Nigerians to grow stronger through active, healthy living.
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