The Senior Vice President of Government Affairs at FMDQ Group, Emmanuel Etaderhi, has called on regulators and market stakeholders to leverage popular culture, including musicians and footballers, to increase youth engagement with the recently enacted Investment Securities Act (ISA) 2025.
Etaderhi made this call at the annual conference of the Capital Market Correspondents Association of Nigeria, held under the theme “Regulatory Reforms: ISA 2025 and Investment Climate” in Lagos.
The ISA 2025 has recognised virtual assets like cryptocurrencies, which hold strong appeal for young Nigerians.
According to a Chainalysis report, Sub-Saharan Africa is the third-fastest growing crypto market globally, with Nigeria being a major driver of this growth.
Etaderhi emphasised the importance of using popular culture to engage youths and increase their participation in the capital market.
He suggested that regulators and market stakeholders use digital platforms, skits, podcasts, and social media to reach out to young people.
Etaderhi also recommended partnering with influential figures in the music and sports industries to promote the ISA 2025 and increase awareness about investment opportunities.
“FMDQ is more than 70% youth,” he said. “We are essentially a tech company. The young people who are doing crypto and have knowledge about digital currencies are our target audience. We need to speak to them in a language they understand.”
Etaderhi stressed that the ISA 2025 provides opportunities in digital currencies, sustainable finance, and innovative instruments like Sukuk.
He noted that engaging young investors is crucial for the growth and development of Nigeria’s capital market.
“The law is not just for today; it is for the future,” Etaderhi said. “If we engage the youth properly, using the channels they follow and admire, we can ensure that ISA 2025 is understood, embraced, and fully implemented.”
Etaderhi disclosed that FMDQ participated in multiple committees, consultations, and engagements with legislators and market players to shape the ISA 2025.
He emphasised that the organisation’s involvement demonstrates the importance of including youth perspectives in developing forward-looking legislation.
By leveraging popular culture and digital platforms, regulators and market stakeholders can increase awareness and engagement among young people, ultimately driving the growth and development of Nigeria’s capital market.
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