Dangote Industries Limited (DIL) is set to headline the Lagos International Trade Fair, which kicks off on November 7, 2025, at the Tafawa Balewa Square (TBS) Onikan, Lagos.
The conglomerate will showcase an array of products and innovations from its various business units, including Dangote Sugar, Dangote Petroleum Refinery, Dangote Packaging, NASCON Allied Industries Plc, and others.
As part of its product offerings, Dangote Sugar will formally unveil new 100g sachet and 25kg bag packs, designed to provide affordable options for consumers and end-users.
The new packs are part of the company’s 25th-anniversary celebration and aim to enhance in-home penetration of the Dangote brand.
Visitors to the Dangote Group pavilion will have the opportunity to purchase products at reasonably reduced prices.
The company will also offer registration opportunities for intending distributors and retailers, allowing them to commence business dealings with the company.
Some of the business units will host students on specific days, providing them with special gifts such as pens, pencils, erasers, and notebooks. This initiative aims to engage with the younger audience and promote the Dangote brand.
The Group Chief, Branding and Communications Officer, Anthony Chiejina, stated that the trade fair is an opportunity for the company to showcase its products and innovations, while also providing a platform for customers to experience the Dangote brand.
The new Dangote Sugar packs are designed to attract volume and drive growth from the unbranded segment, while also meeting the evolving needs of customers.
The packs offer ease of purchase and gift options, making them suitable for various occasions.
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