The Nigeria Customs Service (NCS) has launched its Reputation Management Guide, a key policy document aimed at reorienting officers on the values, behaviors, and standards required to uphold the service’s image.
The guide was unveiled by the Comptroller-General of Customs, Bashir Adewale Adeniyi, at the NCS Headquarters in Abuja.
The Comptroller-General described the launch as a strategic milestone in the Service’s transformation agenda, noting that the new guide is intended to equip officers with practical tools to build trust, deepen transparency, and align with global expectations for modern customs administration.
He emphasized that the guide is not just a document but a call to action, reminding every officer that the Service’s image is built not only by what they do but also by how they do it.
The NCS has consistently exceeded its revenue targets, enhancing its capacity to tackle illicit trade, improve trade facilitation, and contribute to national security.
The Comptroller-General noted that the Service had recorded a 70% revenue increase in 2023 and 92% in 2024, with the world taking note of the impact of its initiatives.
The President of the Nigerian Institute of Public Relations (NIPR), Ike Neliaku, commended the NCS for taking a bold step in institutionalizing reputation management within the agency.
He noted that the unveiling of the handbook was not a symbolic gesture but a practical demonstration that Customs values reputation as a vital asset.
The launch of the Reputation Management Guide marks another important stride in the Customs modernization journey, reinforcing its commitment to reform, capacity development, and stakeholder confidence.
The NCS is expected to continue to work towards building trust, transparency, and excellence in its operations.
Comment here