NESCAFÉ, one of Nigeria’s leading coffee brands, has concluded its NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers nationwide while supporting the entrepreneurial aspirations of four grand prize winners.
The promotion, which ran from April to June 2026, encouraged consumers to purchase promotional sachets of NESCAFÉ Original 3-in-1, uncover unique codes and enter for a chance to win airtime, cash prizes and business support. According to the company, the campaign attracted more than 240,000 entries from across the country.
At the grand finale, four winners from different states emerged to receive business grants, professional tools and access to specialised masterclasses aimed at strengthening their entrepreneurial skills and expanding their businesses.
The beneficiaries are Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State. Their support packages were tailored to their respective professions, including software development, make-up artistry, photography and fashion design.
Speaking on the initiative, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the promotion reflects the company’s commitment to enhancing the quality of life for consumers by rewarding their loyalty while creating opportunities that support their personal and business aspirations.
He noted that beyond providing quality products, Nestlé remains focused on creating meaningful value for consumers and the communities it serves.
Also speaking, Category Lead for Coffee at Nestlé Nigeria, Jean-Pierre Duplan, said the company recognises that many consumers are pursuing entrepreneurial goals and designed the campaign to provide practical support that enables them to take the next step in building sustainable businesses.
One of the grand winners, Jennifer Sunday from Kaduna State, described the experience as life-changing, saying a single sachet of NESCAFÉ earned her a business grant, a professional make-up kit and access to industry experts through a masterclass.
She expressed appreciation to the company, noting that the support had renewed her confidence to grow her business.
As part of the grand finale activities, the winners toured Nestlé Nigeria’s Agbara Factory, where they were exposed to the production processes and quality standards behind the NESCAFÉ brand.
Nestlé said the conclusion of the NESCAFÉ Next Level Promo reinforces the brand’s commitment to youth empowerment. The company added that the initiative complements its broader entrepreneurship programmes, including the My Own Business (MYOWBU) initiative, which equips young Nigerians with the skills and opportunities needed to establish and sustain successful businesses.
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