Fidelity Bank Plc has intensified its support for small and medium-scale enterprises (SMEs) with a series of high-impact masterclasses held throughout April 2026, aimed at strengthening business capacity, improving operational efficiency and unlocking new market opportunities.
The initiative began with a session titled “Pricing That Works: How to Charge Right and Earn More,” held on April 10 at the bank’s SME Hub in Gbagada, Lagos.
The masterclass focused on helping entrepreneurs adopt sustainable pricing strategies to boost profitability without losing customers.
About 100 SME operators from various sectors participated in the session, receiving practical guidance on costing, value-based pricing, pricing psychology and managing customer perception – areas widely regarded as critical challenges for small businesses.
Building on the momentum, the bank hosted a second masterclass on April 14 and 15 themed “Baking Masterclass: From Kitchen to Cashflow.”
The hands-on training targeted bakers and food entrepreneurs, equipping them with techniques to enhance product quality, ensure consistency and improve revenue generation.
Speaking on the initiative, Divisional Head of Small and Medium-scale Enterprises Banking at Fidelity Bank Plc, Ugochi Osinigwe, said the programme reflects the bank’s commitment to driving economic growth through SME development.
“At Fidelity Bank, we believe that when SMEs succeed, the economy grows. These masterclasses are designed to deliver practical, applicable skills – whether in pricing, product quality, digital sales or international expansion,” she said.
Osinigwe added that the masterclass series forms part of the bank’s broader SME support strategy, which includes access to funding, business advisory services, market linkages and capacity-building programmes delivered through its SME Hub and other nationwide platforms.
She also noted that the bank’s efforts have earned industry recognition, including the Best Retail and SME Bank Award by Independent Newspapers.
Further sessions are scheduled before the end of April. A third masterclass, “Grow Online Sales on a Budget,” will hold on April 24, focusing on cost-effective digital marketing strategies to increase visibility and drive sales.
The series will conclude on April 29 with “Take Your Business Global: One-on-One Trade Advisory,” a personalized clinic offering guidance on export readiness, cross-border payments, compliance requirements and accessing international markets.
Fidelity Bank Plc, a full-service commercial bank, serves over 10 million customers through digital platforms, 255 business offices across Nigeria and its United Kingdom subsidiary, FidBank UK Limited.
The bank has received several local and international accolades, including awards for digital transformation, mobile banking innovation, investment banking services, and SME banking excellence.
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