MAGGI has unveiled rising music star Qing Madi as the face of its new campaign, “Me & MAGGI, So Good Together,” aimed at connecting with a new generation of Nigerians.
The launch, held at Nestlé Nigeria’s Lagos office, showcased how MAGGI is evolving from a trusted kitchen staple to a part of everyday moments, creativity, and shared experiences.
The campaign celebrates how young people use food as self-expression—turning quick meals into cultural moments to remix, share, and enjoy.
Funmi Osineye, Category Manager for Culinary/MAGGI, said: “A new generation is turning everyday meals into moments they create and share.
Qing Madi’s authenticity and connection with youth make her the perfect fit for MAGGI today.”
Excited about the partnership, Qing Madi added: “Being part of a campaign that lets us express ourselves through food feels really special. MAGGI is helping us celebrate who we are and how we connect today.”
The campaign launch featured an intimate “at-home” watch-party with immersive zones, including a Content Tunnel, Music & Culture Lounge, and Photo Studio, bringing together food, music, and culture in a way that reflects how young Nigerians create and share moments.
With “Me & MAGGI, So Good Together,” MAGGI continues to blend nostalgia, culture, and creativity, proving that the brand remains a staple for both the kitchen and modern life.
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