By Barnabas Esiet.
The 2025 Bole Festival in Port Harcourt was a vibrant celebration of food, culture, and community spirit, with Maggi, Nestlé Nigeria’s flagship seasoning brand, at its heart.
Thousands of food enthusiasts gathered to indulge in the iconic Port Harcourt-style roasted plantain, popularly known as ‘bole’ in Nigeria, and Maggi’s presence was a major highlight of the event.
Maggi’s arena was a sensory delight, featuring live cooking showcases that brought traditional Nigerian dishes to life with the brand’s seasoning cubes and powders.
Local chefs expertly demonstrated how Maggi enhances the natural flavors of Nigerian delicacies, and guests were treated to mouth-watering meals paired with the star of the festival: roasted plantain.
The Maggi Arena was more than just a culinary hub; it was a space where festival-goers connected over games, music, and storytelling sessions.
The brand’s activation centered on food, flavor, and human connection, showcasing how Maggi seasons not just meals but also experiences.
According to Funmi Osineye, Category Manager, Culinary for Maggi, “Our goal was to take Maggi out of the kitchen and into cultural spaces where young people gather.”
The Bole Festival provided the perfect platform for Maggi to achieve this goal, and the response was overwhelming.
Attendees enjoyed interactive installations where they could personalize keepsakes, take photos with Maggi-themed backdrops, and engage in conversations about food heritage.
The arena became a cultural hub, with vibrant performances and opportunities for young creators to share their perspectives on the role of food in bringing people together.
By focusing on food, flavor, and human connection, Maggi reinforced its position as a household staple and cultural touchstone.
The brand’s decades-long relationship with Nigerian kitchens remains strong, and the success of its activation at the Bole Festival underscored why food made with Maggi is more than just sustenance – it’s an experience shared.
For many attendees, the Maggi Arena was a highlight of the weekend, offering both entertainment and a taste of home.
The brand’s presence added a unique dimension to the festival, making it a truly unforgettable experience for all who attended.
As Funmi Osineye noted, “Seeing thousands of people experience that together was powerful.” The 2025 Bole Festival will be remembered as a celebration of food, culture, and community spirit, with Maggi at its core.
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