The Nigeria Customs Service (NCS) has reiterated its commitment to adopting artificial intelligence (AI) in public sector communication, as it continues to attract recognition for its forward-thinking approach.
The Service recently hosted renowned AI strategist and digital consultant Celestine Achi, who commended the NCS for its professionalism and forward-thinking excellence in public relations.
During the visit, Achi presented his book, “AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence,” to the Service.
The National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, expressed gratitude for the visit and the book, stating that the NCS believes in storytelling backed by data and powered by modern technology to deepen public trust.
Achi also unveiled the NCS Live PR Attribution Dashboard, a custom-built analytics tool that tracks and visualizes the media performance of the Service’s communications.
This innovation is a first-of-its-kind in public communication strategy, showcasing the Service’s commitment to digital transformation and institutional transparency.
The visit reinforced the Service’s commitment to collaborative learning, strategic innovation, and digital leadership in government communication.
The NCS aims to leverage AI-powered solutions to enhance the effectiveness and integrity of its communication systems, setting a pace worthy of emulation in the public sector.
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